Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.
insurance
Artemis: Saving Healthcare Dollars for Self-Insured Employers
810 Bn dollars. A lot of money, and the estimated spend by self-insured employers on company healthcare benefits in 2012. Healthcare is now one of the top three costs for these companies (1). Artemis is a start-up in NYC that […]
The $1 Billion Agritech Company
How The Climate Corporation leveraged big data to revolutionize an industry