With the recent growth of Booking.com far above the growth of the industry and commissions at a record-high level, the hotel industry is becoming concerned that the online travel agency will capture an ever-increasing share of the overall profit margin.
hotels
The Battle to Book and Host Travelers Continues to be Changed by Digital Innovation
Digital disruption has had a huge impact on the hospitality industry. Companies like Airbnb and Priceline have done a great job of creating digital platforms and applying pressure to traditional hotels, but hotels are fighting back with consolidation and differentiation.
Accor Hotels: The Transition of a Hotel Brand to a Hospitality Platform or “Augmented Hospitality”
“Hospitality must evolve towards more flexibility and be able to open the gates to non-travelers for a drink, a yoga course, a fitness room, etc. In other ways, we are targeting non-travelers by bringing hospitality outside the hotel. Through strategic partnerships, we are now offering our hospitality expertise in new playing fields, for example, such as co-working places.” Sebastien Bazin Accor Hotels CEO
In Airbnb We Trust
Airbnb has cleverly built a platform to create trust among complete strangers.