GoodRx is taking the healthcare industry by storm. In an industry that relied on trade secrets to thrive, GoodRx in employing a unique digital platform strategy to increase price transparency to end customers. What makes them click?
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss.
Expand.