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Making a Legendary Data Driven Movie

Posted on April 30, 2018 by aricarlospena

How will Legendary Entertainment continue to use data in the making of their films?

The Black List: The Online Script Marketplace

Posted on March 5, 2018 by RM

Revolutionalizing the film development process through an online platform where filmmakers and writers meet

Netflix’s Growth Alongside Digital Transformation

Posted on February 1, 2018 by aricarlospena

Netflix has used the changing digital landscape to its advantage as its become one of the biggest entertainment companies today.

Legendary Pictures: Using Data to Make and Market Movies

Posted on April 5, 2017 by HBSstudent11

Legendary Pictures uses data to better target audiences and to minimize the risk of new film projects.

A Legendary Approach to Data Analytics

Posted on November 22, 2015 by H Li

An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.

Digital Innovation and Transformation

MBA Student Perspectives