Do you ever wonder whether you’ll actually use any of the lessons we’re learning at HBS? Katrina Lake’s usage of data and deployment of machine learning at Stitch Fix, proves that paying attention in class pays off.
eCommerce
Stitchfix: The Data-Driven Stylist
When curation meets data, does the curator become obsolete?
Beauty & Brains: Using Big Data to Build a Better Bra
With over 130M data points, the True&Co. proprietary algorithm is working to reinvent the way women shop for better, personalized intimate apparel.
Amazon vs. Etsy – an incumbent’s futile attempt to disrupt the “vintage” category
Why Etsy witnessed the entry and fall of the giant Amazon in the niche category of handmade and vintage items
Wayfair.com, a platform for furniture shopping
How does an platform eCommerce company compete in the age of Amazon? Offer more to the supply side.
Poshmark: A Social Media Platform for Fashionable Resellers and Buyers
Poshmark, a fashion resale platform, utilizes well-known social media tools to promote strong network effects.
This Chinese Man is Battling for Women’s Fertile Ground
Dayima: Chinese period-tracking app’s painful road to profit
Lazada – Alibaba’s point of entrance into South East Asian eCommerce
South East Asian equivalent to Alibaba and its role in building Chinese eCommerce, Lazada has pioneered online shopping in the region by building its eCommerce platform and becoming the online destination site for consumers and one-stop gateway to the region for local and international brands.
Wayfair: Are Customers Really Ready to Buy Furniture Online?
Wayfair is leading and promising e-commerce player in the home goods market. It is providing a unique online shopping experience while managing an asset light inventory. Is there anything we should be worried about?
Macy’s: Going Out of Style
With the rise of eCommerce, Macy's can’t meet customer’s shopping expectations.