“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor — And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so we decided to make a new product that's delicious, yes, but also lets us bring the focus of drinking culture back to how we spend time with the people in our lives.”
direct-to-consumer
Carvana:The new way to buy a car
Carvana is an online e-commerce platform for used cars. The company bypasses the traditional dealership infrastructure and uses astonishing marketing strategies to attract customers: Car vending machines, Youtube advertising campaigns, 360-patented technology, etc.
‘Just Do it’ with innovation!
Nike paces ahead with speed-to-market and direct-to-customer focus along with close attention to personalization and customization when it comes to product innovation. Will it win the race?
Disney is Going to Win D2C
Disney is in a great position to win the Direct to Consumer fight.
Bottoms up! Casemates.com offers a new community-driven wine marketplace
The new online venture, recently launched through a Kickstarter campain, aims to build a community of wine lovers and consumers interested in buying cases of wine together, directly from US producers.
BrandNewHats: Proposing a Crowdsourced Hat Brand
Hats should be designed by the crowd.