TripAdvisor utilizes having genuine information about the hotels to bring more readers to the site which in turn, write their reviews as well and the platform grows attracting more hotels to partner with TripAdvisor. Indirect and direct network effects come into play.
direct network effect
Leetchi – collecting money from friends has never been easier!
Group online payment platform revolutionizing European e-commerce
Pandora: The More You Listen, The Better It Gets
Whenever a user likes a new song, Pandora’s playlist choices improve for ALL uses