China's e-commerce platform for services connecting consumers and merchants.
direct network effect
LinkedIn is an online professional networking site that allows individuals to post resumes and connect with others.
Yelp: A Recipe for Success
Yelp isn’t merely a review platform, but a one-stop shop that provides a comprehensive set of services for consumers through vertical expansions from the upstream (information & review seeking) to the downstream (product purchasing).
MercadoLibre: Latin America’s Free Market
Similar to Rakuten in Japan or Alibaba in China, MercadoLibre, which translates to “Free Market”, is an online commerce platform that currently operates in 18 countries in Latin America.
Peloton: the digital platform revolutionizing the future of fintness
A darling of the NY Tech scene, Peloton recently ascended to unicorn status, attracting the attention of well-capitalized competitors. What should Peloton do to defend its platform strategy and growth trajectory?
Trust eats network effects at Airbed & Breakfast
Airbnb builds trust to maximize networks effects and minimize disintermediation
Google Maps Doubles Down on Network Effects to Stave Off Formidable Competition
Google Maps has evolved into a platform boasting powerful direct and indirect network effects.
Amazon.com – the Winner Takes It All
Amazon.com – an icon in the world of platforms
Facebook Advertising Platform: The money making engine behind Facebook’s growth
Facebook Ad platform is the engine that is subsidizing the rapid growth of Facebook. Revenues from its ad platform has grown at a CAGR of 55% for the last 5 years and contributes 97% of Facebook revenue
WeWork: “A Platform for Creators”
WeWork: A platform for work space, community, and business services