Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
data moat
Will Data be the Oil of the 22nd Century?
The commodification of healthcare data and its resulting losers