Britain’s NERC elected to ‘crowd-source’ the name of its new $300mm research vessel. The Public responded with 124,000 votes for “Boaty McBoatface.” As The Atlantic reported, “The people of the Internet had spoken, and they’d spoken like a five-year-old.”
crowdsource
Thoughts on Utilizing Crowds to Disrupt the Airline Industry
Flying on an airplane is a highly individualized experience that seems to disregard the value of the opinion of the customer. This post brainstorms some ideas for leveraging the power of the crowd for airlines.
Goodbye Cable: One Snap at at Time
How Snapchat is revolutionizing the way we consume media Within the crowds of any event, it has become the norm to see a barrage of cell phones, serving as the second eyes, aggressively capturing the spectacle that is at hand. […]
Crowdsourcing Fails (Durex, Mountain Dew, and NASA): Avoiding Internet Trolls
Crowdsourcing can lead to significant marketing blunders that can leave organizations in precarious situations, especially when it comes to voting
Working without even knowing it: ReCaptcha and Duolingo leverage unwitting crowds.
Founded by a Guatemalan crowdsourcing pioneer, ReCaptcha and Duolingo harness tiny bits of mindless human work to scan, categorize, and translate the Internet.
DLife: Facilitated Network for Diabetes Patients
DLife is a social network of sorts connecting diabetes patients with one another to share knowledge and information about managing the disease – but does sharing medical advice go too far?