“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor — And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so we decided to make a new product that's delicious, yes, but also lets us bring the focus of drinking culture back to how we spend time with the people in our lives.”
COVID-19
COVID: A massive distraction or an opportunity to capture online market share for Target?
The retail industry has been going through tough times since the Great Recession and for many retailers, COVID-19 might be the final nail in the coffin. As the lists of winners and losers in retail are sorted out, a few […]
COVID-19 Boosting Mercadolibre’s Growth
COVID-19 has drastically shifted consumption to online platforms. Just in the last few weeks, Mercadolibre registered 1.7 million new customers. Overall, the number of deliveries also reached a record high, averaging more than 1.1 million orders per day.
Teladoc Health: A Clear Winner During (and After) COVID-19
It is clear that Teladoc and other telemedicine providers are clear winners during today’s global pandemic. The question is: Will they continue to be winners when COVID-19 is over and societies go back to normal?
Nintendo COVID Gains Hampered by Ring Fit Adventure Strategy
Nintendo Switch has benefitted from increased demand due to COVID-19, but title-specific strategy hamstrings short- and long-term growth and sustainability.
Shell: investments in digital transformation to reduce impacts of COVID-19
Energy companies have continuously invested on new technologies. Digital transformation will play a critical role to reduce the negative impacts of COVID-19 and future external shocks.
NextDoor: Neighbors Help Neighbors as Your Street Block Goes Online
COVID-19 has made those that we love seem much further away. Next-door takes on the gigantic task of reacquainting people with the neighbors they never really had to meet or ask for help from, until now.
Airbnb vs COVID: The battle for community and connections!
Will COVID take down the community connections that Airbnb built over years? Or will Airbnb strengthen its community to defeat COVID and emerge stronger than ever?
Thirty Madison – Urgent Care before Urgent Profits
A look at Thirty Madison’s efforts to utilize their resources for a positive impact in times of COVID-19
Three Squirrels: how China’s largest snacks retailer react to Covid-19
Covid-19 promoted instant food and packaged food sales, but also reduced offline sales of snacks. How did Three Squirrels react?