Fans (and everyone else) are desperate for live entertainment – can the MLB set the stage for using digital options to bring sports back to a post-COVID world? Even more, can this model be used to not just solve logistical issues and plug revenue gaps in response to the crisis, but also create new opportunities for growth and success into the future?
Baseball
How Major League Baseball has turned the National Pastime into a New World Innovator
Major League Baseball Advanced Media has successfully developed the market-leading live streaming technology through an innovative, viewer-focused approach