Diapers are a critical element of a new baby’s upbringing. According to a USDA report, child-related expenses total up to $15,000 per year. For newborns, the cost can be as high as $50,000 depending on location and household income. Within […]
baby care
182-year-old P&G enters Big Data with Start-Up Pampers and Smart Diapers
P&G creates Start-Up Pampers and takes to the 2020 Consumer Electronics Show with the Lumi care connected system. A bundle of smart diapers, baby monitors, and a consumer facing app aims to combine parental insight with real time activity tracking to help first time parents ascend the steep learning curve that comes with caring for a new born baby and feeling confident while doing so.