Traditional retailers have been significantly impacted by the increasing penetration of e-commerce. Macy’s has focused on developing its data analytics capabilities to survive the fourth industrial revolution.
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Sephora: A Technology Foundation That’s More Than Skin Deep, and a Digital Success Story That’s More Than Meets the Eye
Sephora is leading the digital-first revolution in the beauty industry. Is digital a strong foundation, or will the company follow the rest of a retail industry and blush in the face of online pure-plays and Amazon?