A Big Tech company reinvests the old American classic by harnessing the power of the crowd.
Amazon Studios
Crowdsourcing Entertainment: has Amazon found the Magic Bullet for Content Creation?
This post examines the value creation and capture model of Amazon Studios in regards to its use of crowdsourcing and attempts to answer the question of whether crowdsourcing is the future of entertainment.
Amazon Studios: Crowdsourcing Feedback to Produce Content
Through soliciting customer feedback on its pilots, Amazon Studios determines which shows to greenlight before producing a full series.