Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
acquisition
Stitcher Podcasts, Midroll Media, and the Art of Battling Giants
Second largest podcasting app Stitcher aims to build a business model that can survive against Apple Podcasts while integrating with advertising network Midroll Media.