Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
social media
Ben & Jerry’s Taste for Crowdsourcing
How does crowdsourcing help create your favorite ice-cream flavor?
Live Streaming in China, YY Inc
YY Inc., an incumbent PC live streaming player, lost its turf in the consumers' paradigm shift to mobile streaming
Toyota & Social Media Monitoring
Toyota leverages social media intelligence to innovate its product development, sales, and marketing.
SumAll: summing data across platforms
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
Yik Yak is Crowd-Sourcing Funny
Yik Yak is crushing funny through crowd-sourcing.
The Demise of Digg: How an Online Giant Lost Control of the Digital Crowd
Digg's inability to prevent fraudulent voting allowed power users to take control of the site's content and undermined its mission to produce democratized news.
SmackHigh: A social media platform fighting teen bullying
SmackHigh aims to build inter-school community through friendly smack talk and shared experiences in a safe online space
Glossier – Disrupting the Old Man’s Beauty Industry
How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse
Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.