The market share of Direct-To-Consumer (DTC) brands has grown significantly in the last 10 years. There were several new brands that challenged and disrupted the market of existing and established ones, that have enjoyed high market share and profitability throughout […]
Retail
Burberry (1856 est.) -164 years old or phoenix in the digital world?
When even iPhones did not exist – is when Burberry started thinking of Digital Transformation. The journey that this 100+ years old company took is inspiring and tells us what a winner looks like in this world of Digital Darwinism.
Highsnobiety: Writing the Digital Fashion Content Playbook, from the Street to the Runway
From personal passion blog to street style and digital media authority, Highsnobiety created a one stop shop for 18-24 year old affluent, style-seeking males and built a B2B brand services business to show everyone else how to do it.
Mattress Firm: Losing by betting on bricks in the age of clicks
Mattress Firm the largest US mattress retailer continues to struggle because of pressure from D2C players and its miscalculated expansion strategy.
Stitch Fix – Fashion’s Most Innovative Retail Company
Stitch Fix, an innovative retail e-commerce company, leverages AI and data science to win in today's retail industry.
Starbucks: Winning on rewards, loyalty, and data
Starbucks Rewards Program generates customer loyalty, increased revenue, and data for the company to create meaningful 1:1 relationships and personalized marketing efforts.
IKEA: Digitzing supply chains to win on customer experience
IKEA's investment in digital supply chain technology has improved operating efficiency of its furniture/food businesses as well as enhanced omni-channel customer experience.
Old Clothes, New Strategies: ThredUP’s Evolution
ThredUP, the self-proclaimed “world’s largest fashion resale marketplace,” began as a pure multi-sided platform, matching sellers with buyers to trade their clothing directly. In an effort to create a better experience and more value for both sides, ThredUP pivoted to a consignment model taking more control over transactions (and, subsequently, more risk). The risk appears to be paying off as its latest “Resale-as-a-Service” launch allows brands and retailers to directly plug into the ThredUP platform to fuel their own businesses.
Sephora vs. Birchbox: Winning through Digital Retaliation
A brick-and-mortar specialty store is at risk of disintermediation from a subscription company. The response? When you can't beat them, join them.
Sleep on It: How Casper *Flipped* the Mattress Industry
Digitally-born companies like Casper have transformed the previously mundane experience of mattress shopping into buying an aspirational item – and lifestyle.