When even iPhones did not exist – is when Burberry started thinking of Digital Transformation. The journey that this 100+ years old company took is inspiring and tells us what a winner looks like in this world of Digital Darwinism.
luxury goods
Sephora vs. Birchbox: Winning through Digital Retaliation
A brick-and-mortar specialty store is at risk of disintermediation from a subscription company. The response? When you can't beat them, join them.
MIRROR, MIRROR ON THE WALL: REBECCA MINKOFF’S STORE OF THE FUTURE
Rebecca Minkoff's fashion-driven, tech-focused store caters to shoppers' every need.