With 22.5 billion kilometers logged and 100 million users, Waze has rapidly become the navigation app of choice.
And it got there through crowd-sourcing.
Waze
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Google Maps – the most expansive data machine
Over the years Google Maps have collected Billion of bytes of data to map the entire world. Increasing penetration of GPS-enabled smartphone has fueled Google’s appetite for data even further and it is putting all that data to good use.
Waze: “Help[ing] people create local driving communities that work together to improve the quality of everyone’s daily driving”
The mission statement of Waze, founded in Israel in 2009, is to “help people create local driving communities that work together to improve the quality of everyone's daily driving”. By updating maps in real time with crowdsourced information from drivers, Waze provides its users with “the best route, every day, with real-time help from other drivers”.
Waze, or how to crowd-source your way
From a modest Israeli start-up to one of the highest valuation during its acquisition by Google, Waze embodies the success of crowdsourcing ventures, and allows for a much cheaper method of data collection than that used by major corporations – like Waze’s new mother company, Google.
Waze: Leveraging the Crowd to Find Your Way
With the help of the crowd, Waze is rapidly enhancing the way we navigate.
Waze – Generating Better Maps through its Network of Users
Through a virtuous cycle, Waze has built a large user-base which functions as both the suppliers and consumers of traffic information.
The Waze model – make your users do the work!
Combining a large community of users with a navigation app makes Waze well positioned for the future