Uncovering next-generation statistics to understand the in-game impact of professional football players across the NFL.
wearables
Fitbit: Weathering the Storm?
Fitbit is the incumbent that has failed to innovate quick enough in a growing and changing market
Fitbit Care: Improving Care Delivery in a Digital World
The new Fitbit Care platform is utilizing data to break down the silos in health care delivery to improve patient outcomes and to provide personalized care.
WHOOP: A wearable to unlock human potential
ABOUT WHOOP (yes, you have to capitalize it every single time) is a Boston-based start-up that produces wearables to track, record, and analyze one’s heart rate, heart rate variability (HRV), skin conductivity (touch), ambient temperature, and accelerometry (motion). The device […]
Nike+ … “They make shoes and stuff, right?”
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
WHOOP: Using Data to Target the Elite Athlete
How a startup is challenging the wearable fitness market through science and data
Disney’s MyMagic+: Transforming the Theme Park Experience
In 2014, Disney rolled out the MyMagic+ trip planning and guest-experience enhancing program for its Disney World theme parks in Orlando. At the heart of MyMagic+ were MagicBands (see picture below), wearable wristbands with RFID chips that could store guests’ […]
A hard pivot: Fitbit repositioning from wearables to healthcare platform
Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?
Apple Watch: Betting on the Apple Ecosystem
Why Apple Watch will be the leading platform in wearables
Fitbit is Peer Pressuring People into Buying Their Product and It’s Working
I’m not a huge fan of consumer wearables. In fact, I think most of them are kind of stupid, because they rarely have a unique use case and the redundancy drives me crazy. Like why do I need to wear […]