It’s no secret that content producers everywhere are searching for ways to attract eyeballs and dollars. By embracing virtual reality technology in a strategic way, the NBA is testing a new content delivery method while simultaneously giving fans a unique and innovative basketball viewing experience.
virtual reality
Lowe’s: VR, the Future of Retail
As brick and mortar retailers face increasing competition from online platforms, VR/AR provide a means to fight back and reengage consumers
Matterport: Creating a Real Estate VR Platform
Matterport provides a platform to transform real estate into virtual reality experiences, consumable both in an internet browser and a virtual reality headset.
Bringing 3D models to life…sort of
Bricks and Goggles is a Dutch software firm that specializes in converting construction designs (e.g. 3D CAD files) into Virtual Reality files that can be run on VR headsets (like Oculus and Google Cardboard).
NextVR – Bringing Virtual Reality Events Into The Home!
NextVR is delivering live sports and entertainment into your home in VR!
HBX Needs to Go Whole-Hog on VR Classrooms
It’s hard to digitally replicate the case method with online videos or massive group chats. Virtual reality changes that.
Facebook mind reading: the ultimate VR/AR interface
Mind reading is a powerful method of allowing users to control VR/AR environments. Facebook is getting in on this game. They have a head start on the tech but what’s the best way for them to capture this opportunity in the long run?
MindMaze: The Platform That Will Power Every VR Experience
As companies struggle to catch up to Playstation, Oculus, and HTC, could a unicorn platform that can read your mind quietly overtake them all?
GoPro’s Potential to Bring Virtual Reality Creation to the Masses
With innovative technology and high engagement rates, GoPro has the potential to bring tools for virtual reality creation to the broader consumer market.
Unity 3D: One Game Engine to Rule Them All
Untiy 3D is accelerating the pace of VR game development by leveraging its installed user base of 2D game developers