How M&Ms used the crowd to reinvigorate its brand through simple, tangible product change
Food and Beverage
Yelp is Failing its Customers – Rating Systems and the Challenge of Discovery
Yelp ratings cluster almost entirely between 3.5-4.5 stars and tend to slow down the discovery process. This leaves the door open for more user-friendly alternatives and new curated services.
FOOD52 Makes Every Food Enthusiast Feel like Emeril
Food52 allows food enthusiasts of all experience levels to partake in collective cooking content creation.
My Starbucks Idea: Crowdsourcing for Customer Satisfaction and Innovation
Ever wish your local Starbucks would carry a different flavor iced coffee? No idea who to tell? Easy, log on to My Starbucks Idea and share your idea.
ShopShareCrop: How to support a closed food loop economy
ShopShareCrop presents a crowdsourcing solutions for grabbing those last-minute grocery items – without the excess fees of Instacart.
DoorDash is Leveraging Network Effects to Fight Hangriness
DoorDash is attempting to disrupt the food delivery market with a service that enables users to order in from almost any restaurant in their area. The key to their success is network effects, but one question remains: can they do it better than others?
Getting your grande latte without the grande lines
Mobile ordering and payment app brews success for Starbucks.
Instacart: Shopping for groceries has never been more fun
Instacart is a clear winner among many other players who are trying to make same day delivery experience the most appealing to consumers. Google Express and Amazon Fresh, both part of tech giants with deep pockets, could not emerge as […]
Connectivity and Coffee
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app
Instacart + Whole Foods Market = Digital #Winner
Instacart paired a digital solution with the existing supermarket model. They rely on speed and accuracy to deliver (no pun intended) on their customer promise. By rethinking the way we shop, Instacart has been able to disrupt the traditional shopping model. By decoupling the process of shopping and receiving groceries, Instacart (and WFM) has added opportunity to create value, while still capturing value.