Power posing. Underwater sea creatures. Reinventing the education system. Most of us have watched a TED Talk – but how did it leverage its community to grow into a global phenomenon, or is it really just one big groupthink bubble?
TED
TED leads in a winner-take-all world of conferences
How TED became a household name, transformed itself into a media company, and upended the conference business by giving away its product for free.