Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Data
Zara Leverages Data Analytics to Understand Consumer Tastes
Zara is using data analytics to guide its design and manufacturing process, making it a leader in the fashion market.
Applied Materials- When machines talk to each other
Applied Materials is using machine learning and advanced statistical algorithms to improve semiconductor yields
Kensho – King of Financial Data Analytics
Kensho is refreshing financial data analytics with big data technologies.
Fishtree – not your typical learning hub
Reimagining learning hub with personalization engines, analytics and content recommendation
Driving in the direction of big data: Ford Motor Company
Ford experiments with big data in the attempt to become the Apple of the automotive industry. Its sweeping plans for the future of the automotive industry recognize the value big data plays in the integration between hardware and software.
Gmail: ensuring a spam-free inbox with Machine Learning
Gmail tirelessly improves its spam filters to identify exactly which messages shouldn’t make it to your inbox
Fitbit – leveraging consumers’ obsession with data
In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing data analytics: As evidenced by Fitbit, there is an increased interest among consumers in measuring, tracking and analyzing data from their own lives.
The $1 Billion Agritech Company
How The Climate Corporation leveraged big data to revolutionize an industry
SumAll: summing data across platforms
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.