From personal passion blog to street style and digital media authority, Highsnobiety created a one stop shop for 18-24 year old affluent, style-seeking males and built a B2B brand services business to show everyone else how to do it.
agency
IMG’s three pronged network effect strategy
IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.
Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.