Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Starbucks: Brewing up a data storm!
Starfish23
Last modified on November 21, 2015 at 9:22 pm
Starbucks' use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it's feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Big Data Takes Flight at Delta Air Lines
Sean L
Last modified on November 23, 2015 at 10:49 am
Embracing data analytics has helped Delta propel itself to the top of the US airline industry.
Wealthfront and the Future of Robo Advisors
hbs2016
Posted on November 22, 2015 at 5:29 pm
Wealthfront has disrupted the financial advisory industry by using analytics and algorithms to automate investment decisions. Will it be able to sustain its success?
Bonnaroo, iBeacons, and a better concert experience
Jon Staff
Posted on November 22, 2015 at 6:56 pm
Bonnaroo music festival uses iBeacons to enhance the concert going experience and capture big data
How Coca-Cola Controls Nature’s Oranges
Pipedreamer
Last modified on November 22, 2015 at 1:25 am
Only one of the below launched a campaign to conquer the world... but how?
The Guggenheim Museum: Tracking Visitor Movements to Deliver a Better Museum Experience
SDS
Last modified on November 22, 2015 at 2:58 pm
The Guggenheim is leading the trend of museums introducing technology to create a better visitor experience by installing beacons that track how quickly visitors move through a museum and what works are most popular.
Palantir – Solving the “Biggest” of big data problems
Bougainvillea
Posted on November 23, 2015 at 12:15 am
Palantir - A discussion of its keys to success and what could threaten its mighty hold on big data analysis.
DoorDash; Delivery Made Better by Data
David
Posted on November 22, 2015 at 5:54 pm
DoorDash is both an online ordering and delivery company that’s using data to make delivery better and faster for customers and more efficient for delivery drivers.  The company aggregates large volumes of delivery data and analyzes how different factors affect delivery [...]
import.io & Web Scraping for the Average Joe or Jill
brandon
Last modified on November 22, 2015 at 10:43 pm
Why should just the big-shots have access to an unlimited flow of data from the unstructured web?
Noah Basketball — The Data Perfected Jump Shot
KMY
Last modified on November 22, 2015 at 9:35 pm
Noah Basketball is a machine vision tool that facilitates impactful basketball training through data-driven analytics.
The data anaLYSTs have taken over the fashion website – Lyst.com
mtv0302
Posted on November 23, 2015 at 12:32 am
Lyst is a data- and analytics-driven business that offers users an easier, streamlined way to discover and shop 1000s of products and provides retailers with a wealth of customer insights - and a better conversion rate.
Poshly: Helping beauty brands understand their consumers
PD
Last modified on November 22, 2015 at 4:04 pm
Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes
Airbnb Leverages Machine Learning to Maximize Host and Company Revenue
Schwas
Last modified on November 18, 2015 at 10:12 pm
Airbnb, with its Price Tips pricing tool, is helping hosts better price their units to maximize rentals.
Slice: ‘data exhaust’ and creating value from byproducts
BS
Last modified on November 22, 2015 at 6:01 pm
Slice is one of many companies creating value from digital byproducts. Think of them as magic recyclers of the digital world.
Digital Disease Detection: Can We Predict the Next Ebola Outbreak?
RFD123
Posted on November 22, 2015 at 11:37 pm
Bitscopic is a startup using advanced big data, machine learning, and analytics to collate data from a variety of sources to predict and track disease outbreaks and biosurveillance for infectious diseases.
Monsanto & Climate Corp: Big Data Transforming the Agriculture Industry
LMT
Last modified on November 23, 2015 at 8:17 am
Shifting from intuition-based to data-driven decision making with Climate FieldView Digital Platform
dunnhumby: how Tesco destroyed £1.3bn of value in 9 months
Kathryn R
Posted on November 20, 2015 at 2:41 pm
For years, dunnhumby has been the secret link between retailers, manufacturers and customers. Their model of translating customer data into actionable insight has delivered significant value to all parts of the chain. So why, then, was Tesco unable to sell [...]
Gmail: ensuring a spam-free inbox with Machine Learning
Asaf Lifshitz
Posted on November 21, 2015 at 6:15 pm
Gmail tirelessly improves its spam filters to identify exactly which messages shouldn’t make it to your inbox
Can Amazon read our minds?
Gonzalo
Posted on November 22, 2015 at 8:02 pm
Amazon is working on a new technology that, based on data analysis, will allow them to predict purchases before they even happen and send the items to destination.
TrueCar: data-driven car buying
Matt
Posted on November 22, 2015 at 5:25 pm
Overview TrueCar’s missions is to transform the car-buying experience through a platform to improve transparency. The driving force shaping this new experience is the consumer’s perception of the stereotypical “used car salesperson” and the inevitable information asymmetry associated with used [...]
Next Big Sound – BandPage on Steroids?!
Mike Maley
Posted on November 20, 2015 at 4:21 pm
"I stream, you stream, we all stream some Trap Queen." Next Big Sound brings analytics to artists and brands using streaming music and social media data.
DATA-DRIVEN FILM MAKING – CINEMA’S FUTURE?
JP
Last modified on November 22, 2015 at 4:08 pm
Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
Expedia’s use of big data, from efficient collection to wise exploitation for better customer satisfaction
europeanfederalist
Last modified on November 22, 2015 at 9:03 pm
Expedia's recent acquisition of Orbitz announces the creation of a giant in the field of online travel and hotel purchases. However, taking a closer look shows that before becoming a revenue giant, the new company is first and foremost a [...]
The $1 Billion Agritech Company
Damla
Last modified on November 21, 2015 at 2:19 pm
How The Climate Corporation leveraged big data to revolutionize an industry
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