Data and Analytics as Digital Assets

April 06, 2017

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (97)

The Houston Rockets: Leading the Data Charge in the NBA – Will it Make a Difference?
Tyler
Posted on April 5, 2017 at 6:32 pm
Data has undoubtedly changed the game of basketball already, but can it be the deciding factor in winning a championship?
Stitch Fix: Your Ideal Fashions are IN the Computer (yes, that’s a Zoolander joke)
Christy
Last modified on April 5, 2017 at 2:01 pm
Do you ever wonder whether you’ll actually use any of the lessons we’re learning at HBS? Katrina Lake’s usage of data and deployment of machine learning at Stitch Fix, proves that paying attention in class pays off.
Disney’s MyMagic+: Transforming the Theme Park Experience
sijwang
Last modified on April 5, 2017 at 10:05 pm
In 2014, Disney rolled out the MyMagic+ trip planning and guest-experience enhancing program for its Disney World theme parks in Orlando. At the heart of MyMagic+ were MagicBands (see picture below), wearable wristbands with RFID chips that could store guests’ [...]
Airbnb: Data Informed Decision Making
LuluQ
Last modified on April 7, 2017 at 5:04 pm
From guiding hosts to perfect pricing, to refining guest search results, to doubling the ratio of female employees. How Airbnb uses data to drive real change.
Cannabis Potency Measurement using Near-Infrared (NIR) Spectrometry
Hao Wu
Posted on April 4, 2017 at 7:46 pm
NIR spectrometry allows fast, non-destructive measurement. Its dependency on data is both a challenge to adoption, as well as an entry barrier for competitors.
Palantir- A Secretive Unicorn
Jack K
Last modified on April 5, 2017 at 6:55 pm
On December 14th, 2016 President-Elect Donald Trump met with the leaders of the largest tech firms in the US. Seated directly across from Mr. Trump was a relatively unknown 49 year Ph.D. named Alex Karp-CEO of Palantir Technologies.
TrueCar, a true friend to both consumers and dealerships
Yi Xie
Posted on April 6, 2017 at 12:33 am
TrueCar manages to use data to disrupt and delight a 60 yr old business model
Propeller Health: Using Data to Help Patients Manage Their Respiratory Health
Alice
Posted on April 4, 2017 at 12:45 pm
Propeller Health helps patients manage their asthma and chronic obstructive pulmonary disease (COPD) with a 'smart inhaler' sensor attachment linked to a data-driven mobile app,
Maersk and digital revolution in shipping industry
Oyku
Last modified on April 5, 2017 at 11:48 pm
Maersk sailing through rough waters of digitalization
Netflix – Moving beyond movie recommendations
Andrew Banovic
Last modified on April 5, 2017 at 2:14 pm
Netflix - can they move from recommending the best movie for me to producing it?
ProperCloth: Tailoring Better Custom Shirt with Big Data
GJ
Last modified on April 5, 2017 at 11:39 pm
Seph Skeritt was tired with his ill-fitting buttoned shirts and the time and effort that he took to try on, purchase, then maybe return a shirt from brick and mortar retail. In 2007, he had a chance to bought his [...]
UPS
Andrea
Posted on April 5, 2017 at 5:22 pm
Picking up data, delivering packages.
23andMe… and my likelihood of going bald
Erik K
Last modified on April 6, 2017 at 1:02 am
23andMe pairs its database of genotypes with user-reported phenotypes to uncover new targets for drug discovery
Peloton: Using digital scale to revolutionize fitness
michellebrous
Last modified on April 6, 2017 at 4:23 pm
Peloton uses the best in technology to elevate the indoor cycling experience for riders.
Constraints on Data-driven Systems in Public Education
Afaf
Last modified on April 6, 2017 at 12:06 am
Why haven't public school systems been able to better use data-driven decision making to improve outcomes for their students?
The broth in Alphabet’s soup is data
Carolin_Oldenbuettel
Posted on April 5, 2017 at 8:55 pm
Nearly 99% Alphabet’s revenue comes from Google, and thus from the usage and analysis of data
NASA: Big Challenges Require Big (Data) Solutions
dk_22
Last modified on April 5, 2017 at 11:15 pm
Do you know the frustration of sifting through an endless stream of images to find the “keepers”? If so, you are not alone. NASA feels your pain.
Saildrone: Democratized Ocean Data
boris
Last modified on April 6, 2017 at 12:01 am
Saildrone: democratizing ocean exploration and metocean data
CB Insights – Making Private Companies Public
GilG
Last modified on April 5, 2017 at 11:32 pm
Fighting the private company data black hole
Big Data for Music Festivals
opheliac
Posted on April 5, 2017 at 5:46 pm
Using insights gathered from data to improve the design, planning and sustainability efforts of future festivals
Nike+ … “They make shoes and stuff, right?”
Noorin D
Last modified on April 5, 2017 at 11:47 pm
Nike+ - how Nike used connected sports offerings to enhance the Nike Inc brand
Devon Energy: Big Data Meets Oil & Gas
Will Newell
Posted on April 5, 2017 at 1:24 pm
Devon Energy, an independent US Oil & Gas company, is leveraging data analytics to improve efficiency and lower cost throughout its operations in order to gain a competitive advantage in a commodity business.
Broadway Enters the ‘Big Data’ Era
Stephanie Chan
Last modified on April 6, 2017 at 8:30 am
How Arts & Analytics is contributing to big data’s starring turn on Broadway
Palantir – Big Brother is Watching You
DmitryDIGIT
Last modified on April 5, 2017 at 7:39 pm
Highly sophisticated tools for big-data analysis and visualization
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