Competing with Data Challenge

April 09, 2018

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post at aiinstitute.hbs.edu/platform-digit.  Please create appropriate tags for your post. Please also respond to and comment on three other posts before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (85)

DeepMind : between fine-tuning and disruption in the Healthcare industry
Y.Z.
Posted on April 9, 2018 at 4:45 pm
Imagine a world where doctors and nurses can have tasks taken off their day-to-day through data analytics and automation. A scenario where scans, tests results, follow-ups and notes are not only automatized but also given something the healthcare world desperately [...]
Stitch Fix: A Marriage of Art and Science
MM
Last modified on April 8, 2018 at 6:49 pm
With a core competency in data analytics, Stitch Fix has ambitions to become the world's leading personal styling service.
DiDi: Improving Efficiency and Road Traffic with Big Data
KZ.
Last modified on April 9, 2018 at 3:13 am
DiDi, the leading mobile transportation platform in China, looks for new ways to improve its services and solve traffic jam with big data.
Nest: One step closer to creating our modern-day JARVIS
RM
Posted on April 9, 2018 at 5:43 pm
With Marvel Studio’s first installment of Iron Man in 2008, I have fantasized about my very own real-life JARVIS. Google has for years taken steps that seem to be bringing us closer to our own version of that reality, most [...]
Data Art: Transforming Personal Data into Digital Fingerprints
Cyou
Last modified on April 7, 2018 at 12:09 pm
Art can many times be used as a powerful tool to helps us find meaning in mass amount of data that is available in the world.
DeepMind: Who Needs Data to Learn?
Anton
Posted on April 9, 2018 at 5:52 pm
How Alphabet may have eliminated its data advantage when it bought DeepMind.
Sephora: Staying Ahead of the Amazon Threat
Sairah
Last modified on April 10, 2018 at 4:02 pm
Sephora should consider monetizing its personalization features, powered by consumer data on beauty preferences, to maintain its competitive edge.
Gap Inc.: Bridging the Gap between Data & Fashion?
KatFranklin
Last modified on April 9, 2018 at 11:52 am
In early 2015, Gap Inc. CEO Art Peck fired all of the company’s creative directors, claiming they were “false messiahs” for the company. Instead, Peck wanted to move the company to a decentralized data-driven approach to design and product development [...]
How does Electronic Arts keep players hooked?
Gloria
Last modified on April 9, 2018 at 5:38 pm
The gaming industry has faced significant changes and disruption in the past few years. As one of the world's biggest publishers of video games, how is EA responding to the challenges?
AMEX – Providing Data Driven Insights for Businesses
EAP
Last modified on April 9, 2018 at 5:56 pm
American Express took a new step forward in data analytics in November, 2017 when they launched American Express Advance, a state of the art, predictive analytics marketing platform for business clients.
To wait or not to wait? Hopper takes the guesswork out of flight purchases
PD
Last modified on April 9, 2018 at 5:59 pm
Hopper uses a huge database of historical airfare data and daily sweeps of prices across multiple sites to predict future prices.
The IRS and Big Data: solving a big problem, problematically
L
Posted on April 9, 2018 at 6:06 pm
...and you owe him backtaxes.
Lenddo: using data analytics to boost financial inclusion
SAG
Last modified on April 9, 2018 at 10:53 am
Can social data and online behavior predict an individual’s propensity to default on a loan?
Flatiron Health – solving cancer through data analytics
Saurav Patyal
Last modified on April 9, 2018 at 5:39 pm
Flatiron Health is using data and analytics to tackle cancer, which it believes cannot be “solved” by just the healthcare community – it needs the technology industry as well. Therefore, since Flatiron started in 2012, it has grown to nearly [...]
WHOOP: The Data-Driven Fitness Wearable Lebron James & Michael Phelps Use
HC
Posted on April 9, 2018 at 5:21 pm
During an era of fitness wearable proliferation, WHOOP has become the favorite for professional athletes in the NFL, MLB, and NBA. Some of the highest profile athletes in the world are using WHOOP including both Olympian Michael Phelps and NBA [...]
AutoGrid is Turning the World’s Energy Data into Power
MMidd
Last modified on April 7, 2018 at 9:56 am
AutoGrid is using predictive data analytics to optimize and manage the ever-evolving energy grid of the 21st Century
The story behind Toutiao, the $20 billion news aggregator app
Peter Chen
Last modified on April 9, 2018 at 5:38 pm
Toutiao, a wildly popular news reader app in China, has recently reached a valuation of $20 billion in last round of $2 billion fundraising. Started by a former software engineer Yiming Zhang in 2012, Toutiao experienced exponential growth for the [...]
Houston Rockets and “Moreyball”
RobD
Last modified on April 9, 2018 at 6:24 pm
The Houston Rockets used Data-Driven Decision making to become an Elite NBA Team
Ginger.io: An app that monitors your mental health
D
Last modified on April 9, 2018 at 5:28 pm
Ginger.io is using smartphone data to draw insights and offer customized care for people engaging with mental illness.
Top Stock Market API Providers – A Guide for Investors
Rexxar
Last modified on February 17, 2021 at 8:03 pm
A review of the top-notch stock APIs in 2020-2021 for tech-savvy investors, asset managers, and software developers.
NEXT BIG SOUND | Think Moneyball, But For Music
Juan
Posted on April 8, 2018 at 10:35 pm
There is more science to creating a musician’s career that meets the eye, and Next Big Sound has been cracking the code for the past ten years.
SOFI
Christie
Posted on April 9, 2018 at 5:42 pm
Historically, financial institutions have relied on FICO credit scores to determine whether or not to make loans to individuals. SoFi uses customer data to personalize lending, enabling them to offer lower rates and savings for customers.   SoFi was initially [...]
Kroger: Doubling down on data in the face of hungry competition
HU
Posted on April 9, 2018 at 3:47 pm
Kroger, the world’s third largest retail chain, has become one of the most data-centric organizations in the $600 billion grocery industry.
Ancestry.com
Curtis Christensen
Posted on April 9, 2018 at 5:32 pm
Ancestry.com is combining cutting edge DNA testing with Family Trees to create and unlock value.
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