Competing with Data and AI Challenge

April 21, 2020

Read The Full Prompt

Many companies today use data analytics or AI to create and capture value. For this assignment, please choose a company that uses data analytics or AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of data analytics or AI to create new products or services, or you may focus on the use of data analytics or AI within the process of some part of its current business. Describe the current challenges and opportunities the company faces in this deployment. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. While you should devote most of the space to value creation, please consider the value capture strategy as well.

Assignment

Create an approximately 750-word post to make your contribution on digit.hbs.org by 6 p.m. on April 21. (To make it interesting, please stay away from well-known big data/AI companies such as Amazon, Google, Facebook, Apple, and Microsoft.)

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

Salesforce: democratizing AI for small businesses
Miguel Dysenhaus
Last modified on April 21, 2020 at 12:04 pm
Salesforce is incorporating AI technology into their CRM to help customer make better and more informed business decisions.
Data Analytics drives down health insurance costs for small businesses
HBSstudent0918
Posted on April 21, 2020 at 4:54 pm
Employing automation can result in significant cost savings for employer-sponsored health insurance plans
Lazada knows you! How the largest Southeast Asia e-commence platform is using AI to enhance the online shopping experience.
Viria Vichit-Vadakan
Last modified on April 21, 2020 at 4:04 pm
Lazada commands the lead in Southeast Asia e-commence platform.   A Germany’s rocket internet founded Lazada in 2012, and in 2016 Alibaba invested US $1 billion to control a majority interest, followed by an additional US$2 billion, bringing the ownership to [...]
COCA COLA LEVERAGES DATA ANALYTICS TO DRIVE INNOVATION
Ulunma
Last modified on April 21, 2020 at 5:53 pm
Given the size of its operations, Coca Cola generates a substantial amount of data across its value chain – including sourcing, production, distribution, sales and customer feedback. Over the years, the company has embraced Big Data to drive its business [...]
Chorus.ai: Conversational Intelligence
PZ
Posted on April 20, 2020 at 10:21 pm
Your phone just rang. It was from a salesperson of XYZ company who was trying to sell you a product, but all you hear was his monotone voice. You hung up, frustrated by the thirty seconds you just wasted. On [...]
Levee: Democratizing Access to the Labor Market while Ensuring Operational Intelligence
Fernanda Pedreira
Posted on April 21, 2020 at 5:23 pm
Levee is a workforce intelligence platform that uses big data and AI to match operational job seekers with employers. Founded by Stanford Graduates who moved to Brazil to start the company in 2013, Levee targets companies in the services sector [...]
Beli: Knowing What Your Belly Wants
Jesse Bendit
Posted on April 21, 2020 at 8:50 am
In the past, searching for new restaurants has required outbound search by consumers. Beli is changing this by using data and matching algorithms to instead automatically generate unique restaurant options for it's users, giving users personalized recommendations without the typical [...]
Vodafone – Putting Data to Work
trishim11
Last modified on April 21, 2020 at 5:24 pm
How the telecom giant is using AI in its operations to deliver customer value
NotCo: Creating Plant-Based Food Alternatives with AI
London L.
Last modified on April 21, 2020 at 6:38 pm
NotCo is a business based in Chile that creates plant-based alternatives for many different types of food including milk and meat products. Globally, it’s competing with companies such as Impossible Foods and Beyond Meat. NotCo uses an AI-centric approach to [...]
John Deere: Killing weeds precisely with See & Spray technology
vertigo
Last modified on April 20, 2020 at 4:21 pm
John Deere is trying to change the farming industry by adopting computer vision and machine learning technology.
How to be UBER successful at enterprise scale AI
C. Xu
Posted on April 21, 2020 at 4:15 pm
How Uber is changing the paradigm in enterprise artificial intelligence
AI Patents: Search Less – Discover More
RLT
Posted on April 21, 2020 at 3:25 pm
AIP has created a semantic search engine powered by AI that compares documents on the basis of ideas, not words. This technology is allowing patent examiners and inventors to work more efficiently.
Natura: Will AI Enable the Company to Go Global?
Reinaldo Fioravanti
Last modified on April 21, 2020 at 1:30 am
Natura, a multinational Brazilian company known by taking the lead in sustainability and innovation is using AI to expand its direct sales strategy globally.
Youse: Using gamification and AI to deliver innovative auto insurance
RicardoN
Posted on April 21, 2020 at 3:28 pm
Youse launches Youse Trips, an innovative app that will help it reduce accidents and better price insurance policies.
SPOT- AI to Spot Sepsis at HCA Healthcare
DJ Song
Posted on April 21, 2020 at 7:11 pm
Background Hospital Corporation of America (HCA) Healthcare was founded in 1968 in Tennesse. As a for profit hospital group with over 38,000 physicians, 2000 healthcare sites around the US and even in the UK, and 31.2 million patient encounters every [...]
Unilever partners with HelloAva to change the face of the beauty industry
GDC
Last modified on April 21, 2020 at 2:43 am
HelloAva is the AI-powered technology that Unilever has tapped to drive digital purchase of its beauty products.
SoundHound – Voice Intelligence Anywhere
Jennifer Yang
Posted on April 21, 2020 at 5:44 pm
SoundHound is using AI with the aim of integrating voice and conversational intelligence into any product.
From Science Fiction to Reality: Tesla’s search for a driverless car
Sky Deck
Posted on April 22, 2020 at 2:05 am
What do you mean your car is driving itself?” said my mom as I showed her a video of how a nearby Tesla came to pick us up completely driverless, through just the press of a button. But what felt [...]
WHILL: revolutionizing personal mobility with autonomous-driving wheelchairs
K Fukagawa
Posted on April 20, 2020 at 10:36 pm
The current mobility market is biased in favor of able-bodied users. WHILL is here to address the gap!
LiveRamp (formerly Acxiom) – selling you – without owning your data
Bastian P
Posted on April 21, 2020 at 12:09 pm
A critical look at the risks and opportunities of the data brokerage business model at the example of market leading LiveRamp
BMW – AI Beyond Self-Driving Cars
Leo
Posted on April 21, 2020 at 2:20 pm
BWM applies machine learning in the manufacturing process today to get ahead
INRIX: Transforming Mobility Worldwide By Connecting People, Vehicles, Cities, and Businesses
Dora Du
Last modified on April 21, 2020 at 6:41 pm
INRIX is one of the leading providers of data and insight into how people move around the world. They provide new insights into a variety of other industries that can make better business decisions by understanding how people move throughout [...]
Trial Company: Future of Ret-AI-l store
H&M
Posted on April 21, 2020 at 5:50 pm
Smart ret-AI-l store can be the future of the retail stores.
Capital Float – Financing India’s Future
ssingayapally
Posted on April 21, 2020 at 1:21 pm
Capital Float leverages an innovative data-driven approach to identifying creditworthy borrowers who are unable to access banks. While loan disbursements have crossed $1bln during the 5 years of its existence, the company is aiming for continuous and sustainable growth.
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